Chamber announces the return of signature attraction to White River Wonderland

The Ferris Wheel will run from December 16 through 23. 

In 2021, the Ferris Wheel attracted over five thousand riders during its ten-day run. Ferris Wheel riders came from as far away as California and Maine. Just fifty-five percent of riders hailed from the state of Arkansas.

"We are proud to partner with the City of Batesville to bring the Ferris Wheel back for the third year in a row, adding to an already impressive list of attractions at the White River Wonderland. We aim to enhance the visitor experience and create a tradition that will bring guests back year after year," said Batesville Area Chamber of Commerce CEO Crystal Johnson. "Attracting dollars from outside of our local community is a great way to support our small businesses and strengthen our local economy." 

Sweet Tooth Frozen Delights sponsored the White River Wonderland Ferris Wheel, along with Bad Boy Mowers, Walmart, ARcare, First Community Bank, LifePlus, Merchants & Planters Bank, Sherwood Urgent Care, Entergy, Peco, The Home Depot, Intimidator Group, Ozark Mountain Poultry, Centennial Bank, FNBC Bank, Southern Bank, Summit Utilities, and the Bank of Cave City. 

"We are thankful for our Ferris Wheel sponsors who recognize the need to invest in experiences that drive tourism," continued Johnson.

Batesville's White River Wonderland is the 2022 Ozark Gateway Festival of the Year and a 2022 Arkansas Tourism Attraction of the Year finalist.

"We hear from families from across the country who have built their holiday traditions around their trip to Batesville, Arkansas," said Batesville Mayor Rick Elumbaugh. "We are proud to be the Christmas Capital of Arkansas. The hard work of Johnathan Abbott and the City of Batesville Landscaping Department continues to pay off every year."

Visit whiteriverwonderland.com to learn more about the Christmas Capital of Arkansas and pre-order your Ferris wheel tickets.